All 2012 models sold out!

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Vacheron Constantin, the oldest Swiss watchmaker in continuous operation, said it has sold all of its expected production for the year.

The Geneva-based company, which has been in business for more than 250 years, sold out its planned 2012 output of 19,000 timepieces in the first two days of the annual SIHH watch fair in Geneva, Chief Executive Officer Juan-Carlos Torres said today in an interview. Vacheron Constantin expects to have a “great”year and to increase its revenue, though growth in the overall industry may moderate, he said without being more specific.

“It will be a good year, but I think it will be less than last year,” Torres said. China, a key growth driver for the watch industry, isn’t likely to see a sharp slowdown, he said.

The maker of the Patrimony range of complicated watches and Metiers d’Art collection of timepieces decorated with enamel, gems and engraving is expanding its existing watch-manufacturing operations to meet rising demand, according to Torres.

Vacheron Constantin also plans to open about eight boutiques this year, adding to its existing network of 29 stores worldwide. The new boutiques will be located in cities including Macau and Paris.

The watchmaker, now part of Cie. Financiere Richemont SA (CFR), the world’s second-biggest luxury-goods company, plans to add another watch plant to its existing facility in Geneva, according to Torres. The brand’s capacity is set to rise to 21,000 pieces next year and to about 30,000 watches between 2015 and 2017, he said.

Richemont doesn’t break down sales for each of its watch brands, though revenue from the group’s overall watchmaking operations climbed 28 percent during the financial third quarter to 697 million euros ($896 million). Richemont’s overall sales in the Asia Pacific region gained 36 percent during the three-month period.  Dermot Doherty

recognition of a true great brand, in my opinion. nt.
01/19/2012 - 04:51


Re: All 2012 models sold out!
01/19/2012 - 08:28
Congrats on what appears to be a good year already But I dont understand, does that mean if i try to buy a watch now that is NOT avilable now from an AD that I can access, that i will have to wait for 2013 to receive it?
"Sold out" may mean orders placed
01/19/2012 - 13:52
I suspect that AD's have placed orders for product that represents essentially all of the 2012 VC production. I doubt that cash has been tendered for the 2012 production run at his point. Retail customers most likely can find their desired VC model they want as AD's might  trade among themselves to meet specific customer demand.  Great article with good facts about current and projected unit volume.  Robert 
01/19/2012 - 17:20
SIHH is an industry trade show.  The distributors/dealers place their orders for the upcomming season and when the year's production is accounted for, the manufacture is "sold out".
Re: All 2012 models sold out!
01/19/2012 - 18:35
It seems to me that 25 to 30 thousand may be a bit too much as the exclusivity of smaller numbers will make a Vacherons more rare in the marketplace but Richemont is a company, let's face it, and it's ultimate goal is to grow all brands and beat it's competitors. They had originally commented that they wanted Vacheron to be the greatest marque in watchmaking, period! I have to ad something personal. I the mid nineties I bought a Les historiques model with a power reserve indicator at 12 and calender at 6(?). It had an F. Piguet movement. Well, at this time, Timezone had a super guru commentator and his several satellite gurus who identified my watch as carrying an ETA 2892. (I've sense sold the watch, I think it was only 32 mm. circumference, that being the only thing I did'nt like). Well, back then the gurus were out to viciously disparage the brand. I talked to Brian Murphy, who as some may remember  was the aftermarket manager at VC New York and he said it was pure silliness. I posted the movement online to quiet the crowd and what VC might have done is beyond me, It seems that after they found out about the posts TZ it came to a quiet correction on the subject. So I say this in the sense that some convinced folks that really disliked or even hated the brand are going through "well, I guess what goes around, comes around" with the incredible beauty, finishing and technical achievement of its current pieces! From my experienc in the 90's with some of the posts that were made, I say "if you have nothing good to say, why say it. And I am not saying the ETA 2892 is a bad movement,I've heard marvelous stories about its structure and reliability. Lastly, what ever happened to Brian Murphy, he was such a nice guy.