A.M. Cassandre.

This not about V&C at all. 
Not even about watches.
It's about Art Deco, my favourite period in design,
and the outstanding poster painter was Cassandre.
His real name was Adolphe Jean-Marie Mouron,
born in the Ukrain town Kharkov.
Moved to Paris, and over a night, 1922, became the star of posters, 
the only advertisement of that time!
He made only 117 posters and suddenly stopped 1939, and ended is life quite miserably,
at ge of 66, 1968, just as the comeback of Art Deco, and the time for naming that periods art.
He wanted to work with new letters, and created Bifur,
which not then was accepted at that time, but today is.
He made several types afterwards, but wasn't appreciated.

Bifur

A.M. Cassandre.

The most wellknown of his posters is Normandie.
I think everyone has seen it sometimes.

A.M. Cassandre.

One year ago I made a request for this one, rember it's an unsigned original poster,
and got the offer of $ 24.500. 
I withdraw A.M. Cassandre.

There is a book about him, 'The Poster Art of A. M. Cassandre', possible to get, written by Robert K. Brown & Susan Reinhold,
where 60 of his posters are represented, and I'm happy to have my three in the book.
BTW, there is also a book written by himself, harder to get,  'A.M. Cassandre' by Cassandre.
For those who are intersted I would recommend the firtst one, I think it's been a new edition.


A.M. Cassandre.

'Italia' from 1936 and the next has the same name and is printed the same year A.M. Cassandre.

A.M. Cassandre.

The third is a cover to a winelist(!)

A.M. Cassandre.

Just a little post of something else than just watches,
anyhow,
I hope you enjoy the pics A.M. Cassandre.

Hej!

Doc
Absolutely fascinating!
02/07/2009 - 19:52
Thanks Doc, for continuing to give us the big picture of the world as it was during the time of Vacheron's great vintage watches .   As with several Vacheron historical reference books, which spend a lengthy preface describing the politics and fashions of the period before detailing their horological creations, your "non-watch" posts also enlighten us on the tastes and trends that shaped our beloved watch designs.
Re: A.M. Cassandre.
02/09/2009 - 01:05
An amazing artist from that period, one of several whose posters are iconic. My own favourite is Abram Games who was a British graphic artist and came to prominence during the war. He continued afterwards designing travel posters for many clients and even designed some remarkable stamps. His own biography "Over My Shoulder" is full of his works and comments on the steps in creating his designs. His daughter also published a book on his life and works full of colour reproductions. A really amazing man. Regards, Joseph
Why genuine art deco posters 70 years later,
02/09/2009 - 11:19
still have their beautiful colours, is that they were made like litographies. It was a work by hand, most of the posters were printed using the stone litographic process, whereby each colour of the design was drawn onto a separate section of a porous stone. This design was then applied on to the paper to create the image. Cassandre believed that painting and postmaking were two separate activities. The poster plays the part of telegraph official: he does not initiate news, he merely dispenses it. At last some words by Cassandre: " Today's man is in a hurry, in a hurry to get where?". Said in the 30's! Doc
Very nice Matts, you must follow the auction of YSL and P Berger
02/09/2009 - 14:15
collection (organised by Christies). There is an astonish collection of Art Nouveau & Art Déco. Juste have a look!
Thanks for the tip, Lin ! nt
02/09/2009 - 15:51
V&C
Funny you mentionned YSL: A.M. Cassandre did...
02/09/2009 - 18:17
...design their logo !! Bernard
Very, very intersting Berny!
02/09/2009 - 19:40
I have done some research, and the only original logo I found as a poster is this, Nowadays all the letters in the YSL logo is black! He did it 1962, 6 years before his suicide. When searching I also found another for Nicolas Wine, not looking like mine, Don't forget that it all was for advertising. Another favoutite is Otto Baumberger Just imagine, advertisingfor a dress company PKZ in 1923 !! That's 86 years ago,  and you wonder if the advertisement has developed at all? Amazing! Here is another for the ompany PKZ by an nearly unknown, Heinrich Mahler. Still the most sought after is A.M. Cassandre, Hohlwein and Purvis. Nice Berny, real observant, but it doesn't bring down the astronomic estimates, at the auction after YSL 23 Februari at Christie's Doc