Asian loves VC

Among the top brands, VC has been considered to be the very best in Asian eyes. Maybe due to VC's history.

sians prefer VC and PP over AP, Lange and Breguet. See fig.:


Re: Asian loves VC
07/08/2015 - 23:32
This article is from Jan. 2012 and based on 2011 data
07/09/2015 - 04:16

Before the "Anti-Corruption" initiatives in China really started taking affect on luxury products, including watches.

Also, over time the tastes of consumers change a bit, while traditional Swiss houses such as VC and PP are highly appreciated in China, others also attracted interest as the market share of Chinese consumers increased and more knowledge and information about the brands became known.  The PRC market initially followed tastes, guidance and advice from HK.  Even today, the influence from HK is very strong on the Chinese watch buyer.