come up with a new add concept / slogan for VC and win a prize

In a previous thread on Vacheron Cosntantin's add campaign Joseph (JB) suggested we launch a contest where the Loungers could suggest  concepts/ideas/slogans for a new Vacheron Cosntantin add campaign:

He also offered to supply the contest prize, a Chronometre Royal lithography:

come up with a new add concept / slogan for VC and win a prize

so suggest concepts/ideas/slogans for a new Vacheron Cosntantin add campaign and then the Loungers will vote vor their favorite. Contest open til Tuesday Feb 26, noon Geneva time. Good luck and let your creative minds loose!

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02/25/2008 - 16:31
Posted on behalf of Dr.500
02/22/2008 - 17:52

Vacheron Constantin: History, Quality, Precision, Style.

Says it all. Simple and to the point

Here is mine! Ads with pictures coming soon! Need to find good pics...
02/22/2008 - 19:04

OK. Slogan: "When Time Counts" or "Vacheron Constantin (main heading); When Time Counts (sub heading)". With "since 1755" somewhere in the ad page.

Concept: time is essential, both when in a rush and when enjoying ourselves, we never have enough time!

Ads: here are several suggestions I will work on (need to find some good pictures to work):

1. business man/woman (both, only one, many possibilities) rushing to meeting while looking at his watch

2. man/woman lounging on a nice yacht, obviously in love, maybe holding hands and looking at the sunset.

3. Man rushing with his wife (in a taxi?) to the hospital as she is about to give birth. Man looking at watch. (other idea: man alone in taxi looking at watch; background with woman giving birth?)

4. couple walking on a quite beach, holding hands.

5. grandfather playing with his grandchildren (garden setting? home setting?, Christmas time?).

6. woman running with her shopping.

other ideas, need to work on them:

7. man in suit standing on sideline looking at watch while watching sport game (basketball?), with clock running down and his team winning by just 2 points.

8. business woman walking fast down corridor, holding briefcase. View only from shoulder to calf, watch on right wirst (holding briefcase). In the distance man waiting (who?). Where is she going? (need to refine this concept/idea).

OK, that's all for now. I need to find some good pictures, but hopefully I don't really need to make something super-photoshop (which I can't do)...

Note to self.
02/22/2008 - 19:09

men / women in ads need to show success. Success in life, work, relationships. Critical.

Good taste essential. In control.

grandchild playing with grandfather's watch?

or maybe this one
02/22/2008 - 22:36

Vacheron Constantin - Because Time Counts - Since 1755

some examples
02/22/2008 - 23:20

I can't really find good pics on the internet.....

I don't have the skills to add watches to some of them... Or find better images for what I picture in my head as the right ones...

Other possibilities (some are not that serious):


What about this :-)
02/22/2008 - 19:33



                        Keeping perfect time for 253 years


Of course a little more elegant in layout,

should be in gold letters all of it,

and no frame,

but that's about it


Should of course be ..
02/23/2008 - 21:23

The text should of course be


                      Keeping perfect time since 1755


Doc, I love the punch line...
02/23/2008 - 23:13

"keeping perfect time since 1755" - doesn't get any better. BRAVO!!!

Thanks Radek,
02/24/2008 - 11:59

and it's true !


Re: come up with a new add concept / slogan for VC and win a prize
02/22/2008 - 20:11

Vacheron Constantin

1753. No time to advertise.

LoooL!! ... but so veracious!! :) (nt)
02/22/2008 - 20:48


Re: come up with a new add concept / slogan for VC and win a prize (2)
02/22/2008 - 20:14

Smart is not enough.

1753. Vacheron Constantin.

Can we have two?
02/22/2008 - 21:02

This one is just a slogan so far:

Vacheron Constantin - The Quality of Time Since 1755

Maybe use some of the same concepts as my first one, but focusing on the "quality time" aspects.

Use artists/craftsmen in ads (not obvious, but shown nevertheless). eg: tailor making a fine suit - vintage photo.

oops. didn't mean it as a reply to Berny... It is my 2nd one. (nt)
02/22/2008 - 21:59


Cool!! Another contest!
02/22/2008 - 21:10

Thanks Alex and JB for this contest, I already have this marvelous lithography, so I just want to pay for fun ^^

My proposal:

If you want Georgy number's, just sent me a PM LooooL

Ok Ok, it was an easy short cut but I couldn't prevent me from doing that

I go to work on a more serious ad now

ROTFLMA!! Hilarious :-) (nt)
02/23/2008 - 14:43


Re: come up with a new add concept / slogan for VC and win a prize
02/22/2008 - 21:19

Vacheron Constantin, not aging for ages

Quality of time examples
02/22/2008 - 23:29

OK. This actually needs real quality pictures from VC.

Entry 3
02/23/2008 - 00:10

Vacheron Constantin - Engineering Time Since 1755

concept: workmanship (crftsmanship), inventions, tourbillons, perpetual calendars, minute repeaters, etc...

Rewarding One's Self
02/23/2008 - 00:17

My concept is that Vacheron watches are purchased by people as a reward to themselves for a lifetime of success and achievement.

The slogan would be:


History, Technology, Craftsmanship...

Don't You Think It's About Time?

Tick-talk, you should have the slogan
02/24/2008 - 12:02

"With VacheronConstantin you get closer to heaven" !!



Overseas Ad Campaign
02/24/2008 - 19:56

Doc, just for the Overseas models - an ad campaign that features healthy, athletic men and women (really us aging baby boomers hanging on to our youth ;-) doing all sorts of adventurous pursuits like bungee jumping, hang gliding, mountaineering, car racing, etc.

The slogan:


Are you ready for a little adventure?

Of course, I volunteer to travel the globe for photo shoots.  Here is a pic of my wife and I racing in the Nevada desert...and yes, I'm wearing the OS (maybe I should give her a Eleanor?)

entry 4
02/23/2008 - 00:22

Vacheron Constantin - Better Than Patek Phillipe Since 1755

02/23/2008 - 00:40

And this one:


Time for Ever

Of course, with the good characters, colors and so on...

entry 5
02/23/2008 - 05:19

Vacheron Constantin - About You (or "It's About You" - or simply "You")

"see yourself in Vacheron Constantin"

concept: you are successful, so is Vacheron Constantin (and vice-versa). Appeals to self indulgence (as always). Shows success and class, integrity and dedication, culture and history.

through the brand's identity with all the above (history, culture, tradition, integrity, dedication, class, success) in its watchmaking, length of history, etc, the individual is shown the same qualities through respect for elders/family/children (integrity, tradition), success at work (dedication), sophistication (culture, class).

pictures to go with it? Not so sure yet.

PS: this is keeping me awake at night (well, almost)...

My try
02/23/2008 - 15:53

Vacheron Constantin since 1755: Don't be a Slave to Time

Here are a few that come to mind>>>
02/23/2008 - 17:21

Time matters

Let Vacheron Constantin keep it for you

Vacheron Constantin

For over a quarter of a milenium

"the elegance of time"


From the sapphire crystal

to the rose gold crown

"time from an artists pallet"


Accurate, elegant and a pleasure to own.

Details, details, details

In a Vacheron Constantin timepiece

"the pleasure is in the details"

2nd try
02/23/2008 - 17:41

Vacheron Constantin since 1755: Perfection takes Time

Re: come up with a new add concept / slogan for VC and win a prize
02/23/2008 - 22:46

Well, here's my take:

Of course I'm not eligible for the prize. I want to give it away, not keep it!

The slogan I came up with, very simple:

Vacheron-Constantin: The Essence of Time

Now here's an ad campaign (only one ad) for VC

You will have to excuse the imperfections, but time was of the "essence".

You may not be able to read all the text, so I have included it below the image.



The first photo which is of Paris in the 1920's says: "Your great-grandfather picked up his Vacheron in the '20's

 The insert is a small table watch from the 1920's

The second photo which shows some US troops in France says: " your grandfather also got his Vacheron in Europe under different circumstances." The insert here is a smalll pocket watch from 1944

The third photo (which is actually a photo of my son's graduation) says: "Your father got his as agraduation gift"

 The insert shows a VC 4627 around a diploma.

The text on the left side bar says:

"For over 250 year, Vacheron-Constantin has had a Tradition...

a tradition of leadership, excellence, artistry and innovation.

Vacheron-Constatin has always been at the fore-front of horology.

Their master timepieces have been worn by royalty, great leaders

of the world, great scientists and thinkers, artists and artisans alike. But Vacheron-Constantin has also had a tradition of family and has

handed down its expertise from generation to generation, always striving

for improvement. Jean-Marc Vacheron once said:  "One must always strive to do one's best, but it is always possible to do better!" And so it has been with the Vacheron family

as with any family.

Let our heritage become part of your heritage. Become part of a great Tradition...Ours ...and Yours!"

Some slogans
02/24/2008 - 01:21

1. There's a first love, and there's Vacheron Constantin love.

2. As time pass, many things come and go. Vacheron Constantin remains.

3. The future is bright. The future is Vacheron Constantin.

4. Vacheron Constantin. The way time should be told.

5. Any time, any place. Vacheron Constantin.

6. Designed by Vacheron Constantin. Engineered to last.

Re: come up with a new add concept / slogan for VC and win a prize
02/24/2008 - 13:53

The Slogan in bold script lettering

                   The Art of Vacheron Constantin        

The blending of History, Techonology and the Arts for over 250 years

    creating memorable timepieces that tell more than just time

Then starting with pictures of the masks collection, platine perpetual, 1755 jubile, and culminating with the wonderful sphere clock made for the 250th anniv.

Come and visit us today, let us show you what we have created for you.

Sorry Antiquorum for plagarizing "The Art".

Not very good at marketing ...soory, but I did want to participate. Thanks for the idea Joseph.


yet another suggestion
02/24/2008 - 14:10

Vacheron Constantin: Over 250 years of technical excellence

Vacheron Constantin: Over 250 years of technical audacity

No photoshop, but how about this...
02/24/2008 - 18:21

Images of V&C's finest historical timepieces floating in the background, all faded to varying degrees, with a sharp, rich image of a new model (Chronometre Royal, perhaps) being affixed to the wrist of a well-dressed man.

The text reads:


                                 Today's Vacheron & Constantin – Tomorrow's Classic

Re: come up with a new add concept / slogan for VC and win a prize
02/25/2008 - 04:15

Vacheron Constantine since 1755  Time after Time after Time....

How about this?
02/25/2008 - 09:58

Vacheron Constantin since 1755: Free from market speculation & speculators alike. THE Purist's watch!

My contribution
02/25/2008 - 11:57

Ofcourse the prize shoud go to Deniz for his amazing pictures.


"Time to cherish..."
02/25/2008 - 16:26

"Time of your life..."
02/25/2008 - 16:31