I think we all dislike talking price issues here, but in connection to the past auction at Antiquorum,
which had some nice pieces, to be honest all wasn't especially impressing, I want to make a little post.
Just some thoughts.
Perhaps it's the feud between Patrizzi and the gang that appaerently is ruling,
but something is different with the firm.
For the first time since 2004, I didn't receive a catalogue, and I have spent quite a lot of money there.
Well, everything is relative, but to me it is
Anyhow, you can see a trend over 2007, of rising auctionprices for VC at all auctionhouses,
even in Germany, which over years have been very cool regarding VC.
Also the dealers of vintage VC's have raised their prices, I estimate with about 30%, over the last two years.
This is very positive signs, because mainly, I at last see, that the watchmaking from this,
the finest firm of them all, is starting to be confirmed and appreciated
I also enoy that the marketing of VC has taken great steps forward, compared with just a few years ago.
And without marketing there will never be a market.
Both traditional marketing and the "hidden", type PP, Panerai etc etc, marketing at auctions, are valuable.
I have an old catalogue from Antiquorum, I have a lot old catalogues to be honest, but in this you can see:
This "kit" was not sold, even though the low estimate was 8000$ !!
Guess what each piece would cost today, after Richemont "created" Panerai ?
Panerai was nothing, had only made some 200 watches, with different bought movements,
Rolex for instance, when Mr Cologni decided to create a new Brand.
And the rest is history !
Cologni is also the man who really get Cartier going, he is also synonymous with all Richemont watch Brands,
including our dear VC !
I chosen PP, as an old respectable Brand, creating the highest watchmaking, and a newborned Brand,
that through it's unexpected success, to large extent by it's devoted aficionados, in a short time,
even has manged to create "inhouse" movements
Those two Brands represent history and watchmaking that are lightyears from each other,
but have one thing in common - solid marketing !