Recently I was at a dinner with friends at a watchmakers presentation, the brand was from a country next to Switzerland. They mentioned they have a limited quantity of 18 watches made to order with the Geneva Seal permitted to be put on the dial. That reminds me of my Vacheron 250th Anniversary watch.
Another famous brand used to have the Geneva Seal on most of their watches as well. Like xxx Control or Quality xxx, they call the new models xxx Seal, advocating they could be of better quality. Personally the Geneva Seal has its history and reputation for the highest quality and durability (I have watches marked Geneva Seal stored away for many years, and after oiling they works like in new condition), and keeps better value, because space in Geneva is limited. Having factories outside of the city with larger capability may generate higher production capability for more watches or watches in higher complications but that does not necessarily enhance the branding. Personally limited quantity and fixed pricing are the keys to keep brand image, like the 2 most famous fashion brands in France.
Merry Christmas and Happy New Year to our friends here!
Interesting about the 18 watches with Geneva Seal from a brand based outside of Switzerland (let alone Outside of Geneva). They would have had to of had a percentage of the movement and watch assembled in Geneva. And with the "newer" requirements of the GS, which apply to the whole watch, not just the movement. Interesting indeed.
As to the other Seals and Certifications...its impossible for them to have the historic significance of the Geneva Seal. But I can see them trying to find ways to represent their quality, especially if they are not manufacturing in the Canton of Geneva.
Personally, I prefer the GS too :-)
Thank you for your warm wishes for the coming year...
Your kind thoughts are much appreciated.
I'm reciprocating your kind words and take this opportunity to wish you every success, happiness and good health as we go forward.
Do keep intouch, it's always a delight to hear what you've got to say.
Sweet ride my friend. I share your love of the mighty Eight so much that I had to have this car with the last Mercedes V8 ever!! But not to hijack the theme of Aaron's thread, I should post the story when I'm back home.
In the Autonotive forum, for those interested in the other gears and wheels.
Thank you Aoron,
Same to you.
Have a wonderful New Year!