and received through conversations with others (buyers and sellers). Nothing close to real marketing information, survey data, or statistics.
With globalization and telecommunications the way they are now in the 21st century, I think information is much more free flowing. I can find at least 3-4 different watch magazines at every little newspaper/magazine stall in the large cities. There have been TV news shows that talk about watches as well, unfortunately they tend to talk about them more in terms of being investment vehicles - which seems to be a popular concept these days.
I haven't really seen a specific art style that has taken the chinese watch market by storm.
What I can see is a segmented market in China (which I imagine is similar to many others regions of the world):
1. A group of buyers/collectors that are very knowledgeable about watches and know what they want before they enter a store. These people tend to favor classical styles from the best brands (i.e., VC, Patek, etc.), which are also seen as brands for the older, more-established, and wealthy clientele.
2. A group that is less interested in the watch/horology itself, but more interested in the brand name being recognized (by others) as the very best (which is often measured by price). Exclusivity is key and therefore I think VC's Cabinitoirs has a great opportunity with Chinese clientele. Swiss watches in general automatically have that image of quality and luxury (similar to the perception that German cars are automatically the best simply because they are German). Diamond encrusted watches provide the immediate recognition of a high priced product - which definitely has its fans. It's easier for others to see the value of diamonds vs. the value of a tourbillon, perpetual calendar, minute repeater, rattrapante, etc. Adding diamonds to a grande complication watch just adds to the exclusivity/prestige of the piece.
3. Both groups (and everybody else that falls in between) seem to be willing/interested in learning more about watches though, which I think is a good thing as there seems to be interest in dialogue.
Just my 2 cents and view from the crowd.