If you thought I was pretentious - read this watch advert!

pre·ten·tious (pr-tnshs)
adj.
1. Claiming or demanding a position of distinction or merit, especially when unjustified.
2. Making or marked by an extravagant outward show; ostentatious.

This is from a Vacheron advert in the 1960s:-

The slimest watch in the world is a scion of the illustrious house of Vacheron & Constantin.
Coming from an old Geneve family ... it has breeding and is proud of it.
Did not its ancestors keep the time for all the courts of Europe in the 18th century?
Vacheron & Constantin will not mass produce... they move in the highest circles.
Governments choose them to do honour to reigning sovereigns... assured them of their position as the watch of the elite. 

If you thought I was pretentious - read this watch advert!
Neither pretentious or ostentatious...just true!
03/05/2011 - 23:46
Well, I'll admit that the marketing staffer got a little carried away so that one might suspect hyperbole, but each word is actually true.  Unlike dead names brought back to life so some start-up could claim a history, V&C's DNA is still embedded in every watch today.  Just compare less than 20,000 annual production to the millions Rolex spew out yearly.  Yes, V&C was the preferred watch of Royalty, not just in Europe but Asia and India as well!  So, perhaps our writer was a little too modest . For an enthusiastic  newcomer to the brand, may I recommend these books; The Secrets of Vacheron Constantin by Franco Cologni, and The World of Vacheron Constantin by Lambelet and Coen.  You should also acquire a copy of the two significant auction catalogs; Quarter Millennium of Vacheron Constantin (2005) and The Art of Vacheron Constantin (1994).  As a primer, the WatchTime Vacheron Constantin Special Edition may still be available (ask Alex).
agree with Dean! the VC special WatchTime is still available on
03/07/2011 - 03:19
paper and iPad