Labeling - straight vs curved

I was just wondering why, on some watches, the name 'Vacheron Constantin' is straight and, on others, it is curved - not always following the contour of the case. This may seem like a trite question but I am interested in design and composition and I would be interested to know how the decision is made.


Hello Saskatchewan!
03/02/2015 - 06:17

You must be our only member from that province cheeky.  Regarding your question, can you post examples?  The smaller pendant watches would often have curved script to accomodate the longish name on their smallish dials.  As standard, Chronometre Royal and Corps of Engineers U.S.A. were presented in an arc above Vacheron & Constantin.  It was also pretty common with decorated metal dials to have the V&C name curved above their guilloched central panel.  With early wrist watches, when narrow tonneau cases were the rage, the curved nomenclature was again used to fit the name to the dial.  The practice was common with ladies wrist watches up to the 40s.  Anything more recent than that requires careful scrutiny.  Take a look at Alex's article, Vacheron Constantin and the Tonneau 100 Years of Creativity, here:

Re: Hello Saskatchewan!
03/02/2015 - 06:53


I've noticed that some Overseas models have straight, some curved name labels. It seems that there was a change about 2000.

I have noticed that many of the watches in Alex's article could well have accommodated a straight label; hence my question. The designers of VC watch faces obviously have reasons for their decisions and I am always astounded by the care, skill and quality of these chronometers.

Also, I've only recently noted a really beautiful fish scale pattern on my watch face that can only be seen at a certain angle. VC's are constantly surprising.

And, yes, I was born out west 'but I could not help it.'  ;-)