link to an interesting article in the Wall Street Journal on watch

brands and a new type of sponsoring which is miles away from any car, motorcycle or boat race style sponsorships

Intersting indeed !
09/22/2007 - 21:19

But how comes that PP always comes out of these discussions,


They spend a lot more on advertisement than VC.

They have bought 1000s of watches "to their museum" on auctions,

and still does....making their price sky high.

Look what was paid for a simple PP at Monaco.

Absurd !

Of course they make nice watches,

but to be honest, they really are the true masters of advertisement!

Their slogan of today, quoted in the article, are genuinely VC's from 1950 !

I think they should look a bit like this


Greater fool theory
09/23/2007 - 02:47

One of these days, people will realize that the value of their PP watches are just not worth the inflated prices they paid and the market will go the way of the Teapot Dome Scandal.

They do make excellent watches but I was more impressed by VC and Chopard in the quality of the hand-finishing.

Perhaps their slogan should be: "You never really own a Patek, you save it for the next guy who will buy it from you at a handsome premium"

Rather cynical but, I tend to be put off by PP's advertising. Unfortunately Patek tends to believe it!

Not a good sign.

Re: link to an interesting article in the Wall Street Journal on watch
09/23/2007 - 02:40

Yes indeed, very interesting!

I understand the Metropolitan Opera is looking for money too. Now if you want to reach a lot of people, how about sponsoring the Saturday afternoon radio broadcasts. The Met also does live HD to cinema telecasts of several performances to selected theatres. That has been enormously successful.

just a thought...



Where does the battery go?
09/23/2007 - 07:27

If Breguet can convince Mrs. Mancini to buy a mechanical watch, nothing is impossible.

If you play good marketing strategy, even the smartest and most calculative guy will pay premium for a simple ordinary watch.  I am satisfied with my power of persuasion that my wife finally agrees with me that it is absurd to pay so much for a battery watch, that is, PP with quartz movement (especially Patek 24)



Re: link to an interesting article in the Wall Street Journal on watch
09/23/2007 - 15:46

Thanks for the Link.  Good read.  Makes sense that the high end watch makers would target events and organizations as mentioned in the article.

Would like to see more stories and Ads from VC, and other watchmakers though of Everyday People using their watches for their adventures, work, travels etc...

Always unique when I read a story of a Soldier, Police Officer, Doctor, Postal Worker, etc.. who has a Rolex, VC, UN, GP, etc.. and wears it on a day to day basis.

Worldwide budget?
09/23/2007 - 16:47

Do we know the amount dedictated for sponsoring event from VC, Breguet and others?

that's a secret almost as well kept as the formula for Coca Cola!! (nt
09/23/2007 - 16:49


Any rough idea?
09/23/2007 - 16:54


these guys don't even communicate on their sales and revenues let
09/23/2007 - 17:32

alone specific budgets. I have no idea

Thanks for this very interesting article Alex...
09/26/2007 - 20:33

...unfortunatly, I could not accept your invitation for the representation of The Tosca at Opéra de Paris due to a lake of time (but thanks again Alex, VC, and The Hour lounge for all the events scheduled for us!!), and I wouldn't  see in "live" how this new form of patronage arises.

In the case of VC and Opéra de Paris, could you tell me how that occurs please?

All the actors will wear a Mask on the wrist? LoooL ^^ :D