A look at the current exhibition at the Maison VC The American Market

Many of the watches presented at the Maison VC in Geneva were not made exclusivey for the North American market but were either special orders fronm American clients or were first sold on that market.

1903 : Aviator chronometer in steel with enamel dial. Only the movement was sent to the US and was later cased. The long strap enabled the watch to be worn on the thigh while flying as for the pilot not to take his hands of the instruments.

A look at the current exhibition at the Maison VC The American Market



1918: Corps of Engineers, silver chronograph pocket watch ordered for the US corps of Engineers. 3289 pieces were made at a rate of 300 per month but VC had to sun contract a certain number of these

A look at the current exhibition at the Maison VC The American Market


1919: Cushion shaped. yelloy gold case and enamel dial

A look at the current exhibition at the Maison VC The American Market


1920: Cushion shape, silver case and enamel dial

A look at the current exhibition at the Maison VC The American Market


1921: Yellow gold with enamel dial, the model having inspired the Historiques American 1921

A look at the current exhibition at the Maison VC The American Market


1928: Rectangular in white gold case

A look at the current exhibition at the Maison VC The American Market


1928: Tonneau yellow gold

A look at the current exhibition at the Maison VC The American Market


1929: Cushion yellow gold

A look at the current exhibition at the Maison VC The American Market


1929: Two cushion shaped yellow gold mono pusher chronographs

A look at the current exhibition at the Maison VC The American Market

A look at the current exhibition at the Maison VC The American Market


1930: extremenly rare white gold cushion shaped minute repeater with rose gold numerals and hands

A look at the current exhibition at the Maison VC The American Market


1930: platinum, white gold and onyx pocket watch

A look at the current exhibition at the Maison VC The American Market


1935: "Lyre"  in yelloy gold with crown at 12

A look at the current exhibition at the Maison VC The American Market


1936: Lyre in yellow gold and rare black dial, crown at 12

A look at the current exhibition at the Maison VC The American Market


1939: An original rectangular shape in YG

A look at the current exhibition at the Maison VC The American Market


1939: Rose gold drivers watch. The watch dial was to be seen from the wrist without having to take the hands of the steering wheel.

A look at the current exhibition at the Maison VC The American Market


1940: Lady's driver watch, notice the brand name on the dial: V&C!

A look at the current exhibition at the Maison VC The American Market


1941: Lady's watch in rose and yellow gold.

A look at the current exhibition at the Maison VC The American Market


1946: Rare Universal Hours pocket watch made by Louis Cottier for a client based in New York

A look at the current exhibition at the Maison VC The American Market


1947: In 1937 following a special request from the Canadian Aluminum Limited group of companies to mark the 25 years of service within the group a watch was to be created and “to have real value, originality and at the same time serve as a reminder of the great aluminum industry”. Original it definitely was, weighing a mere 19.61 grams not only were the case and dial made of aluminum but so was a good part of the movement! 

A look at the current exhibition at the Maison VC The American Market

A look at the current exhibition at the Maison VC The American Market


1949: Rectangular platinum watch having belonged to Sydney Bechet

A look at the current exhibition at the Maison VC The American Market


1964: $20 coin watch

A look at the current exhibition at the Maison VC The American Market

A look at the current exhibition at the Maison VC The American Market
Great coverage! Thank you, Alex "V&C" as a logo on the dial of...
02/26/2009 - 23:21
the driver watch is so cooooool A detail I didn't pay attention to as I was eyeing both watches during the dinner visit to the boutique. Very inspiring... Wonder if V&C ever goes back to the driver's watch in 'Les Historiques' collection and uses the abbreviation again 
A cousin of mine has a cousin of yours...
02/27/2009 - 00:21
Should I advise him to sell it ? to me ? All the best to my fellow loungers, Berny
I love wristwatches with the crown at 12 o'clock...
02/27/2009 - 03:58
that is when they are originally designed that way and not recased pocket watches. Thanks for sharing Berny! BR, Dan