It was a pity that Vacheron&Constantin in the first part of 1970's,
attached a sudden interest in the Geneva Seal.
From the book "Augenweide Armbanduhr - Vacheron Constantin",
by Anton Kreuzer, I quote:
"Not before the first half of the 70's, did VC put great importance of the Geneva Seal".
What PP is doing is a version of Rolex, who they more and more is approaching,
both in production and marketing.
Rolex sends 600-700.000 watches per year for COSC certificate,
which says nothing.
To be honest a COSC certificate today allows so big deviating of a watch,
that most people wouldn't pay such much money for so bad results, if they knew.
PP on the other hand is accelerating in production and realise that they have a lot of other watchmakers,
that does as good and even better finished watches than they do.
What to do?
1. Steal marketing from VC. This is one page in VC's catalogue for the 1950's models:
2. Skip the Geneva Seal, since so many have it now. COSC is already occupied by Rolex
and others and has no exclusivity.
What to do?
Ah, we create an own version of the Seal.
PP's exclusivity is ended, by to many watches, to big second hand market, they can't keep on buying
back watches at the auctions in the same speed as new ones appears!
I talked to a English vintage dealer, the other week, and he said that it's an enormous demand of vintage VC's!
Problem is to find them, because, now I quote him:
"Vacheron Constantin has a tendency to stay in the families, contrary to another brand,
which suggest that they are the ones that stays in the families!"
Once V&C never advertised, " A good wine sells itself", it was said from V&C.
They seldom put the Seal on the movements, because they were convinced their name was finer.
I understand that VC have to advertise, but I think VC still shall go it's own way,
and I hope, that Geneva Seal on the dials was a mistake, as well as I think PT on the dial is overkill,
if you whish to be exclusive. If not, by a steel watch
For me it's good enough that it is a genuine Vacheron Constantin,
that is the quality mark I need.
If VC should do anything, it's drop the Genva Seal and let it be Vacheron&
in the old fashion way :