…or a kingdom…in any case I’d like to hear how you rational on this subject. I know by bringing up this matter I might disturb the “Force” (sorry I am a techie geek so you need to bare with my Star Wars references…) but there are some thoughts that have been clouding my mind for a time now.
The question that has been passing my mind is how to deal with the fact that when I am buying a watch from a certain brand, in many cases I am actually getting a movement from another brand for twice or three times the money…
I know that buying parts are a must in today’s world…nobody is doing everything themselves. Buying a whole movement is not a strange thing either, if there is a master work done somewhere it’s just a great deal to reuse that one (hey we techies are all for reusing code). And since watch manufacturers have been consolidated as in car industry this has become even more common.
Furthermore, we know that two manufacturers in the same group that are aiming different market segments will use different materials and designs but with the same engineering, That makes me less and less convinced that I am getting what I am paying for when selecting the more expensive one.
I feel that somewhere along the line the brand has taken over the pricing and not the watch itself. An example (and I am not using VC in the example just to avoid negative Jedi mind tricks…) JLC has a Master Ultra Thin with a great mechanical movement and the same movement is used in the AP Ultra Thin. Now the price differences between these two models in YG are, around 6000 euro (ca 10K USD). The JLC comes also in SS which makes the price diff almost 10000 euro (same movement, same finishing)…
For you Timezoner’s there is an article from Walt Odets just about this question. Now I know Mr Odets might be somewhat biased, but I still respect his opinion since he seems to be a connoisseur with great knowledge in the movements (he has many articles where he has taken a part watches in the smallest pieces and gone through them…)
And this also leads to the connected question, how much the brand is worth? A lot of people on different forums (Timezone, The Purist etc) have noticed the fact that the Nautilus from Patek in SS costs more then the Calatrava with same movement but in precious metal?!?!?! In the same brand, just because one is directing towards a more money spending part of the market, they have decided to raise the price on a steel watch against a precious metal watch with the exact same movement…
Any who, these thoughts have been going around in my mind, now that I am looking into my next purchase…what is it that I am paying for…if I buy this brand is it their movement I am getting or just another JLC (or any other brand for that matter).
Would be great to hear your thoughts on this matter…before you guys through me out as a blasphemer
Thnx in advance