Quai de l'Ile Workshop Presentation (Modem Burner)

This week in Asia, we were graced with a visit by Christian Selmoni (Product Director) and Vincent Kauffmann (Design Director).  They came to Singapore as their first stop in Asia to launch Quai de l’Ile in this market.  I will provide an event report in the coming days but I thought I would share with you part of the presentation given by Christian and Vincent.  They graciously provided me with a copy of their PowerPoint presentation and I have managed to convert a major portion of it so that I can post it here on The Hour Lounge.

Some of you have either seen the entire presentation or at least portions of it but this collection of timepieces is one that provides continuous opportunities for further discovery.  I hope that you will enjoy this presentation and while I am surely not as knowledgeable as Christian or Vincent, I will endeavor to offer some commentary to accompany the slides.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


As many of you know, Vacheron Constantin redefined its product strategy this year.  It introduced a “3rd Pillar” to its product foundation, which already included the Malte and Patrimony product lines.  This new collection was the brand new Quai de l’Ile.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


The new collection seeks to integrate 3 primary characteristics: Personalization, Security and Innovation.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


And as I think all of us, who have had the pleasure of seeing the new Quai de l’Ile collection, would agree, VC has most definitely succeeded!

The new collection required a new case that would convey the essence of the Quai de l’Ile.  Here are some early drawings by Vincent of the Quai de l’Ile casing.  It is bold and modern but would not necessarily be described as “sporty”.  The brand did not want to add a new sports line of timepieces but it did seek to address today’s blurring of the line between what is defined as sporty and dressy.  Modern haute horlogerie has torn down the constraints that defined previous periods of fine watchmaking and the Quai de l’Ile collection is an excellent example of this new generation of watches.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Personalization is achieved, in large part, due to the new case design.  There are 8 primary component parts to the case and they can be combined in various combinations of the 3 different metals.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Security and innovation  are best found in the remarkable Quai de l’Ile dial.  The QDI collection is probably the hardest set of watches for would-be counterfeiters to copy.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


The dial combines features and technology traditionally found in the printing of bank notes and passports.  In fact, VC worked with Roger Pfund who is responsible for designing the current Swiss passport and its incorporation of numerous security features.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)

Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


I believe that this is the first time there has been such a deep integration of fine watchmaking with security printing.  Typical of VC, this integration is done with style and class and also in a very thorough manner.  Other brands might opt to try for a much more superficial incorporation of the security features but that would not be an option for VC to consider.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Following are some additional slides showing the various features integrated into the Quai de l’Ile dial.  In the past, I have often said that I can spend hours looking at a finely finished movement but now, I can say the same about a dial.  It is truly an occasion of discovery when you can closely examine the QDI dials.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


At the heart of every great watch is its movement.  I was extremely pleased when I learned that the Day-Date with Power Reserve model was using the Caliber 2475, which had been introduced in 2005, when VC was celebrating its 250th Anniversary.  The manufacture put this movement in its Jubilé 1755 series of timepieces.  The implementation of this movement in the Quai de l’Ile seems very fitting to me as it demonstrates the manufacture’s fine history and skills in traditional watchmaking, while casing it in the very modern and contemporary new case design.  In some respects, it is the perfect marriage of the old with the new.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


While there has been much discussion this year about the Geneva Seal, VC stands by it and believes in the values that it represents.  Other brands might use it as a “to-do” list for producing watches, but VC follows the spirit and original intentions associated with the Geneva Seal and as such, the two watches in the Quai de l’Ile collection both possess this hallmark of watchmaking executed at its highest levels.


Quai de l'Ile Workshop Presentation (Modem Burner)


Quai de l'Ile Workshop Presentation (Modem Burner)


I hope that you enjoyed this portion of the QDI presentation.  Most of the slides that I did not include are related to the unique QDI Passport.  These slides did not transfer well from PowerPoint to PDF to the JPEG format. 

If you have the opportunity to meet Christian and Vincent, then I encourage you to do so.  Both are wonderful gentlemen and you can chat with them for hours on any number of different topics.

As mentioned before, I will be doing an event report on the evening in Singapore, so plese keep an eye out for that.

Cheers,
Duncan


All there is to know about QdI - thanks Duncan! nt
11/30/2008 - 11:36
My pleasure Radek. (nt)
11/30/2008 - 23:04
VC
Re: Quai de l'Ile Workshop Presentation
11/30/2008 - 17:05
Duncan, Thank you very much for sharing this presentation. Its a really comprehensive look into this watch and its design and construction. Don't worry about the transfer to jpg from pewer point. All the important information came through just fine. You can really see what a grand opus this was from the slides. Its no wonder that the watch garners awards! Many thanks, Duncan, and of course thanks to the people at VC for a magnificient effort and for being so approachable. Regards, Joseph
Thanks Joseph. Glad that you enjoyed the presentation. (nt)
11/30/2008 - 23:07
VC
thank you so much Duncan, this truly shows the immense reflection and
11/30/2008 - 18:17
work which has gone into the QDI many of which are not even visible to the naked eye!
It is truly quite an amazing watch and...
11/30/2008 - 23:11
the details are simply incredible.  We were looking at the watch under a UV light that evening and that reveals more details and another level at which we can admire the watch. Cheers, Duncan
Thank you Duncan...
11/30/2008 - 18:32
That was above and beyond anything I could have expected! I learned so much that I never knew before.  I appreciate your generosity in sharing this Presentation. Regards, Tom
It is my pleasure Tom and I hope everyone can...
11/30/2008 - 23:15
have the opportunity to appreciate the QDI presentation and ultimately the watch itself.  There is seemingly no end to the details that we can learn about and explore with this collection. Cheers, Duncan
Very much appreciated Duncan....
11/30/2008 - 19:00
thanks for sharing this insight into the concept and development process for QdI Can you email or post a larger version of the 3rd "Pillars" slide?  It helps me to position the various lines of VC and I'd like to print it out. Interesting how the design sketches show the case lugs were a streamlined interpretation of the traditional Malte lugs, rather than a new interpretation of the Batman lugs as I first thought. While the development eschewed a "sporty" theme...that sportiness in the design, reinforced by the industrial and architectural implications of it's transparent dial and movement design, is excactly what appeals to me.  I have a feeling that may turn out to be a popular impression all around, not so much the traditional connection.  Time will tell..... Now this security aspect is still puzzling.  Is the individual watch's case number imbedded in the security printing or is it a generic pattern?  If the latter, then I still don't get it.
It is truly my pleasure...
11/30/2008 - 23:30
to share my appreciation for QDI. Please PM me your email address and I will work on a larger slide for you. Regarding the security features, I do not believe that the individual case number is included as part of the printing.  However, I think that the theory is to incorporate unique and innovative features into the watch that are almost impossible to replicate by the counterfeiters.  If you look at many new bank notes, there are a number of different features incorporated into the printing and people know to look for them in order to determine the authenticity of the note.  I believe that the same theory can be applied to the Quai de l'Ile.  Dealers, collectors and prospective buyers will be able to check for the different discreet and hidden features to ensure that the watch is genuine.  Hope that this helps... Cheers, Duncan
Well done, Duncan!
11/30/2008 - 19:48
This powerpoint shows all the necessary details to understand this creation, and the spirit (the intelligence) behind it.
Thanks but VC did all the hard work. :-)
11/30/2008 - 23:34
They designed and crafted the Quai de l'Ile timepieces and then they made the presentation.  I am merely the conveyer of their tremendous efforts... Nonetheless, I am glad that you enjoyed it. Cheers, Duncan
Re: Quai de l'Ile Workshop Presentation (Modem Burner)
11/30/2008 - 21:01
Hi Duncan! Thanks so much for posting the Christian and Vincent's QDI presentation!  I was interested to see what exactly was behind the origins and production processes of such a multi-dimensional and detailed timepiece! I look forward to a report of the dinner shortly too!  Thanks so much! Best regards JAMES
You're most welcome James...
11/30/2008 - 23:39
and I am glad that you found the presentation helpful in your appreciation of the Quai de l'Ile. The event report should be coming later this week, so please stay tuned. Cheers, Duncan
Re: Quai de l'Ile Workshop Presentation (Modem Burner)
12/01/2008 - 12:54
Thanks Duncan! Much work well done!
Many thanks but I had the easy job while VC did the hard work. :-) nt
12/02/2008 - 00:24
VC
Thanks Duncan, very, very nice ! (NT)
12/02/2008 - 10:27
VC
You're most welcome Doc and it's my pleasure. :-) (nt)
12/03/2008 - 00:34
VC