By coincidence (or maybe just because it's springtime) my wife asked some very detailed questions this weekend about ladies watches. She is normally not very interested but I think my enthusiasm is catching. Anyway, she was disappointed by some of the answers I gave:
1. Many ladies watches are designed as jewelry rather than as technical masterpieces, hence, many have quartz movements and are decorated with diamonds, MOP dials, etc.
2. Many manufacturers price ladies watches higher than comparable men's watches because women also view them as jewelry and equate diamonds on dials with diamonds on fingers, and are willing to pay more.
3. Ladies watches depreciate faster than men's watches because they are considered jewelry and have less intrinsic value with quartz movements and flamboyant design elements.
4. The secondary market in ladies watches is weaker than men's watches because women don't wish to purchase used jewelry in many cases, as it's considered too personal an item.
5. The mid-size watch category may be the best place to find a classic, conservative, mechanical, quality watch suitable for women who wish to own a timepiece rather than a jewelry piece.
I have to be careful about what I say regarding jewelry as my wife finds diamonds irresistable yet I just don't get it. OTOH, she thinks I'm nuts to babble on about old watch movements that don't keep time nearly as well as her quartz Ebel or Baume et Mercier. I hope I'm right in trying to steer her towards my ideal of a watch?