Snobisme!

While the gang at SIHH are being mesmerized by the novelties for 2014, I'd like to sneak in an inspiriational piece of writing from 2007 on the virtues of vintage watches.  The author has impeccable credentials wink.

Snobisme!

Snobisme!

Snobisme!

Snobisme!
Do you have English translation?
01/21/2014 - 18:13
...
Its a French-only website, but
01/22/2014 - 02:12
Google Translate will give you the idea enlightened
Re: Snobisme!
01/21/2014 - 19:22
True, a English translation would be perfect :)
Re: Snobisme!
01/21/2014 - 20:01
Then, I have to hand it to Vacheron who have a serious committment to the history of the arts but to the history of their own designs. And as we know, the desire and the knowledge to  bring back some of the "timeless" designs of the past as a basis for present ant likely future models is a hallmark of Vacheron's design philosophy. It is one aspect that I admire about Vacheron. It is not always "NEW,NEW,NEW"; but treasuring the old and valued and bringing them up to date which creates a wonderful synthesis. And we all know some of the results!
The words of an insider...
01/21/2014 - 21:25
Well stated, Joseph.  This committment to the DNA of Vacheron Constantin was also expressed by a graduate of the Lucerne University of Applied Sciences and Arts, who found his way to VC and was interviewed for their alumni e-zine: Quentin Crausaz (Alumni 2010)

What is your current position?

Creative coordinator at Vacheron Constantin, a fine watch manufacturer founded in Geneva in 1755. I am working closely with the Creative and Art Director of the company and supporting them during the creative process. Looking after the department’s product portfolio, I ensure each project run smoothly in terms of planning, design consistency and collaboration with the players involved in the product development process.

How does your position relate to design management?

When it comes to product development, strong interactions between research and development, product design and product marketing is crucial. The role of the design manager is therefore to bring the gap between the different departments and make sure each design project goes according to the plan and meet the design objectives set by the company. My role at Vacheron Constantin relates to design management on an operational as well as on a tactical level. While dealing with daily tasks such as reporting, project planning and managing internal communication are connected with the operational level, being involved in the design process itself and constantly trying to improve it is more linked to the tactical level. Moreover to instill the brand’s DNA into every watch we design is another significant aspect of the design process. At Vacheron Constantin, we share values such as excellence, tradition, and creativity. These values have to be taken into account every time we start a new design. They guide us throughout the whole process, influencing the way we approach projects and the way our products look and feel. As design manager you should therefore ensure design is applied consistently and thoroughly during the watch development process.

Are you able to use what you have learnt?

The design management program was comprehensive and during these three years I was able to gain theoretical knowledge in field as different as product development, branding, intellectual property, project management and so on. Most importantly, it provided me the tools and the right mindset to be at ease and understand the creative process and its actors. All this serves me a lot in my day-to-day work.

The author is a cretin, but here is the English version
01/22/2014 - 02:34
Re: The author is a cretin, but here is the English version
01/22/2014 - 05:33
Thanks for the anglais version Alex.  A fun read and very kind of you to share with us the chance encounter that would last a life time (and I am not talking about the watch ;-)
Whoa, like those watch pictures!!
01/22/2014 - 06:21
Hiya Alex, hope you all are having a great time...but not in excess angel
Excellent! :)
01/22/2014 - 19:00
:)
Re: Snobisme!
01/26/2014 - 09:48
Thank you, tick-talk, for bringing this to our attention, and thank you, Alex, for providing us with the English version of your absorbing piece! I knew I should have stuck with my French class; languages are not my forte, sadly. (And just to belabour what will be obvious to anyone who reads my particulars in the margin, my esteemed colleague, f1003, is an entirely separate individual from myself. My choice of screen name was made before I became aware that a forum member predating my joining, went by the screen name f1003, to whom I have sent a private message with my sincere apologies.)
If I may be so bold as to respond to myself,
01/26/2014 - 10:48
I just realised that changing my screen name is retroactive, so one may disregard the parenthetical comments in my above post.
No editing on THL
01/26/2014 - 18:59
We've had discussions over the years about the lack of an editing feature, but Alex has insisted the forum would tolerate the inevitable grammatical errors and quickly-posted corrections, and in the long run be better served when Loungers thought of the consequences of their statements before posting, knowing they would be permanent  Indeed, Alex is wise angel.   And I don't think it has stopped us from having a bit of fun, now and then devil.
Re: No editing on THL
01/26/2014 - 21:03
Thanks for the background, tick-talk. I agree, Alex is correct: keeping the forum unedited, replete with the odd error and correction, makes for an authentic discussion record and a more human experience. Plus, who doesn't enjoy a brief chuckle now and again at the missteps of a new member such as myself? I am just getting around to reading up on past posts, but I already know that there is much entertaining mischief to be read, interspersed amongst the informative entries.