What is your current position?
Creative coordinator at Vacheron Constantin, a fine watch manufacturer founded in Geneva in 1755. I am working closely with the Creative and Art Director of the company and supporting them during the creative process. Looking after the department’s product portfolio, I ensure each project run smoothly in terms of planning, design consistency and collaboration with the players involved in the product development process.
How does your position relate to design management?
When it comes to product development, strong interactions between research and development, product design and product marketing is crucial. The role of the design manager is therefore to bring the gap between the different departments and make sure each design project goes according to the plan and meet the design objectives set by the company. My role at Vacheron Constantin relates to design management on an operational as well as on a tactical level. While dealing with daily tasks such as reporting, project planning and managing internal communication are connected with the operational level, being involved in the design process itself and constantly trying to improve it is more linked to the tactical level. Moreover to instill the brand’s DNA into every watch we design is another significant aspect of the design process. At Vacheron Constantin, we share values such as excellence, tradition, and creativity. These values have to be taken into account every time we start a new design. They guide us throughout the whole process, influencing the way we approach projects and the way our products look and feel. As design manager you should therefore ensure design is applied consistently and thoroughly during the watch development process.
Are you able to use what you have learnt?
The design management program was comprehensive and during these three years I was able to gain theoretical knowledge in field as different as product development, branding, intellectual property, project management and so on. Most importantly, it provided me the tools and the right mindset to be at ease and understand the creative process and its actors. All this serves me a lot in my day-to-day work.