The Society for Thin Dress Watches ...

The Society for Thin Dress Watches ...

The Society for Thin Dress Watches is a modern movement which aims to bring back the popularity of the thin dress watch. Since the 1990s quality Swiss watch manufacturers have moved towards larger size watches (often discontinuing the production of ultra thin watches). Whilst this trend is acceptable for casual living the down side has been the acceptance of large watches for "Formal / Dress" situations. The aim of The Society for Thin Dress Watches is to educate men into realising this is a sartorial mistake. With education we can bring back the popularity of the wafer thin dress watch as made famous by such houses as Patek Philippe, Vacheron Constantin and Audemars Piguet.

In their heyday (from the 1940s till the early 1970s) thin dress watches were seen as the height of sophistication. The aim of quality watch making firms was to make a dress watch in precious metal and as thin as possible. The skill to make the mechanical movement as thin as possible yet durable was a task many of the best watchmakers of Switzerland participated in. Top watchmakers such as Patek Philippe, Vacheron Constantin, Breguet, Audemars Piguet all produced ultra thin dress watches. Mainstream watchmakers such as Rolex, Cartier, Omega, Ebel and Baume & Mercier also participated in this genre. It was not until the advent of quartz technology in the mid 1970s that the art of the thin watch mechanical movement ceased to amaze the public. With quartz technology improvements movement sizes shrank and became smaller in size than mechanical traditional movements. With this great loss the public lost its amazement with thin mechanical movements and watches. Whilst the thin dress watch has always been the epitomy of style and fashion - its unique qualities have been lost on the up and coming generation of men. The Society for Thin Dress Watches hopes to address this imbalance.

The Society for Thin Dress Watches is a non-profit group which seeks to re-educate male watch wearers into developing a love for thin dress watches. The society offers FREE membership and seeks to use the internet to further the cause for wearing thin dress watches.

https://sites.google.com/site/thindresswatches/home
http://thindresswatches.wordpress.com/2011/03/24/the-society-for-thin-dress-watches/
Youtube video about "The Society for Thin Dress Watches" ...
03/24/2011 - 18:05
Archie, you are one crazy dude! Keep it up - it's only through...
03/24/2011 - 18:48
perseverance that we achieve our goals I admire your grit and the project you've just started although you and I are on completely different planets when it comes to watches... I love them VCs with bigger size cases, at least 40mm... and you know what, we can still be mates, right?
Please join our group - Sports watches are the enemy!
03/24/2011 - 23:01
Hello, I have no problem with larger diameter watches.... as long as they are thin! I am particularly interested in keeping a dress watch for formal wear...  I main enemy is SPORTS WATCHES with formal wear! Personally I like 33mm diameter watches - however 40mm Dress watches are fine! Please join the fight! WE CAN WIN THIS!
Here is my little contribution...
03/25/2011 - 02:42
I just love this very discrete beauty.  Hidden in a stainless steel case, lies the cal. 1120 heart - one of the best calibres ever made, IMHO.  The watch is a ref. 7592 from 1975. Excuse the old pictures, which have been posted on THL before.  The watch is currently at the VC spa getting its papers and full service.  I like doing this for all my vintage VCs after first buying them, to ensure that they are back to their original mechanical capabilities and I just like having those CofAs. I've even bought a simple, mesh, bracelet for this watch to use as a daily wearer.  (leather straps don't work for me in hot weather). BR, Dan
Re: Here is my little contribution...
03/27/2011 - 11:50
Thank you so much for posting those killer pics.... That is a stunner of a dress watch - steel, auto, thin - Does it get any better? Please email me at hiromi_kirishima@yahoo.com to join the Society and keep up the fight! WE CAN BEAT THE DINNER PLATE SPECIAL CRAZE!
Re: The Society for Thin Dress Watches ...
03/26/2011 - 23:41
Hello Archie - fantastic ! - absolutely fantastic ! -I wore my original 1960's to a Gallery view the other night and the amount of interest it created,was something else.I was offered a Michael Rothenstein watercolour/collage in exchange,about £2600 - £2300 - but I declined - I thought it was not a bad deal,as I only paid £1100 for mine posted below,but the art market is up and down like a brides nighty and I have several pictures of merit from Modern British Artists and I got very attatched to my little watch. Anyway Archie - sign me up !
HOW TO JOIN THE THIN DRESS WATCH SOCIETY...
03/27/2011 - 11:17
Hello, Thank you so much for your support. I love modern art however I can see why you said NO!  I think that little critter is an absolute bargain! I would never part with that watch. Of course it is the epitomy of style.... it is a Vacheron.  Queen Elizabeth II was given a Vacheron by the Swiss Government in celebration of her Coronation. Please email me at hiromi_kirishima@yahoo.com or come to the website https://sites.google.com/site/thindresswatches/home/aboutus Kind regards, AND PLEASE KEEP THE CAUSE! WE CAN DEFEAT THE DINNER PLATE SPECIALS!