Depending on some of the questions below,
I feel I have to write my thoughts down here.
The habit of starting to give messages, like automatic,
and others started in the late 40s and exploded in 50s and 60s.
Automatic and shockproof where the most common,
but alarm, chronograph etc etc, were added.
Thinking and looking back, as I does, which you notice,
it never was written, second hand, small seconds etc earlier
The new things just appeared and was there.
That was unnecessary, as the buyer knew what was inside,
and other people hadn't the slightest possibility to read it !
Think for yourself, how difficult it is to see what brrand people are wearing,
when you meet them, see them on a reastaurant, street or on TV !
At Purists at WatchRap there used to be at least 1-2 questions a week,
were people wondered, what a celebrity had worn at that or that occasion
The only thing that really shows, is a big hole in the dial,
then all can see it's ( probably ) a tourbillon,
which some loves and I hate, but you can still not say in real life,
what kind of brand.
But if you see this you know immedeately what kind of BRAND
Thats smart and still understated