Thoughts on special pieces made for specific markets? VC 2007 Overview

Apart from the odd watch popping up on the net I didn't think that watches made for specific markets were so important in numbers. Until I started moderating The Hour Lounge I was cluless to the divers array of watches made on specif demand by Vacheron Constantin for their retailers/boutiques and available no where else.

What are your thoughts on these watches? Are they tests where the brand can try new designs, be more audacious, show their attantion to the tastes and wants of specific markets cultures? Or is it just all pure marketing creating limited editions and the ressources used in making these watches hould be used in finalising regular prouction models?

Here's an overview of the 2007 pieces (I left out the jeweled bling-bling models)

BOUTIQUE

Patrimony Contemporaine manual wind and autmatic in rose gold and black dial, available only in VC boutiques (not limited editions but only a 1 year production)

Thoughts on special pieces made for specific markets? VC 2007 Overview

Thoughts on special pieces made for specific markets? VC 2007 Overview

Germany / Austria

Patrimony Contemporaine manual wind white gold black dial limited to 75 pieces

Thoughts on special pieces made for specific markets? VC 2007 Overview

Greece

Metiers d'Art Alexander the Great rose gold, cloisonné enamel dial, engraving of Alexander the Great, limited to 20 pieces.

Thoughts on special pieces made for specific markets? VC 2007 Overview

Turkey

Malte Tonneau Tourbillon in platinum with specially engraved movement representing the Arabesques in Saint Sophie, limited to 20 pieces

Thoughts on special pieces made for specific markets? VC 2007 Overview

Japan

Overseas Engine, titanium and steel, carbon fiber dial made in 50 pieces

Thoughts on special pieces made for specific markets? VC 2007 Overview

Overseas Japan Commemoration 2007 - 50 pieces each

Thoughts on special pieces made for specific markets? VC 2007 Overview

(scan courtesy of V Piguet)

Patrimony Mitsukoshi Nihonbashi, White gold, black dial made in 10 pieces

Thoughts on special pieces made for specific markets? VC 2007 Overview

Singapore

Patrimony Contemporaine Bi-retrograde in platinum with ruthenium dial made in 35 pieces specially for Cortina (VC retailer)

Thoughts on special pieces made for specific markets? VC 2007 Overview

Taiwan

Malte Power reserve and moonphase. 42 pieces in white gold and 46 in rose gold

Thoughts on special pieces made for specific markets? VC 2007 Overview

Thoughts on special pieces made for specific markets? VC 2007 Overview

USA

Malte Tonneau Chronograph

Limited to 100 pieces in steel and 30 in rose gold

Thoughts on special pieces made for specific markets? VC 2007 Overview

Thoughts on special pieces made for specific markets? VC 2007 Overview

Overseas Chronograph, limited to 100 pieces in steel

Thoughts on special pieces made for specific markets? VC 2007 Overview

(scan courtesy of JohnLy

Russia

Malte Perpetual Calendar Retrograde made in 5 pieces

Thoughts on special pieces made for specific markets? VC 2007 Overview

Doc
01/31/2008 - 13:59
02/01/2008 - 22:20
Dear Moderator, you forgot the MOST BEAUTIFUL ONE!!!
01/30/2008 - 14:54

Where is the beautiful Sputnik????

Personally, I am all for these limited series! I don't care if it is mainly a marketing exercise, I do like to see the creativity of VC through these pieces.  Also, since they are in general more original than the normal production pieces, I like them quite a lot.

The RG Malte Perpetual Calendar retrograde for Russia is to die for. And I would die twice for the Sputnik model.

VC, bring it on!!

ahem ahem....
01/30/2008 - 15:20

that one wasn't supposed to be made public so I kindda left it out hoping no one would bring it up

oups...
01/31/2008 - 13:33

...sorry to put you on the spot...

Having said that, it is probably THE best mistake you've made since I've known you

I do look at the picture of that watch on a weekly basis...

for those wondering what the watch looks like I suggest they
01/31/2008 - 15:13

use the Search function and they may have a surprise

Snifff...
01/31/2008 - 16:29

...fortunatly, I saved the pics

One of the most wonderful VC LE in my opinion, from the case, to the dial, to the wandering system

Hope to see another LE like that soon!

I agree with Veillotron...I think it mostly marketin but
01/30/2008 - 15:55

I hopw they keep coming.  This is just one reason why Vacheron is so much fun.

BTW I never heard of the LE perp for Russia, any chance to see a picture????? Pleeeeaaaase.

Hi John, there is a photo of the LE Russian perpetual in my post but
01/30/2008 - 16:38

here are some more

Beautiful, thats a watch that anyone would be proud to own,
01/30/2008 - 20:37

the hands don't work for me but the rest is spectacular.

Please, one Malte Retrograde Perpetual Calendar RG for me!!!
01/30/2008 - 16:00

This one, IMO,  is one of the coolest VCs ever made...

If only I had had the money I would've flown straight to Moscow right this very minute and bought 1 out of 5. I am just wondering whether it would've made any difference to me what number it had been

I really believe that the Limited Edition (real LE, not thousand pieces LE) strategy is a very smart move on VC's part. Makes the LE really worthwhile and desireable. The more LEs the better!!! They are always more collectible and more desired by the brand's fans. Not to mention they're a bit different from regular design.

WAY 2 GO, Vacheron Constantin!  

Judging from the quantities these special editions were made in,
01/30/2008 - 17:07

I think it's not VC's intention to create hype or marketing bs like some other brands have been doing...

Some LEs by another brand can go for hundreds of pieces at least and they sell at full premium. VC still gives reasonable discount and the attitude isn't like "You want ONE of these? Are you SURE you are that lucky?" kind of attitude...so I have to give VC a credit for trying to create a value for its collectors, not rip them off.

Btw Alex, it's 2008 so the boutique edition's production is done?

The Boutique edition production will go til April-May until the new
01/30/2008 - 17:26

Boutique model is out. Since these models are usually released after SIHH the production goes from April/May to April/May of the following year.

I see. I guess not too many pieces are being produced.
01/31/2008 - 03:02

Thanks Alex!

Wow, I hadn't seen the Taiwan Malte Power Reserve-Moonphase models....
01/30/2008 - 19:16

I must have been "off the grid" when those models were presented.  I love the "classique" simplicity with 2 functions I would like in another watch = power reserve & moonphase.

And I'm really liking the USA RG Malte Tourneau Chrono.  Hopefully I can see one at an AD next week when I'm in Florida.

  Nicholas

Love the Singapore bi-retrograde, or some of the black dial patrimony
01/30/2008 - 23:43

a pity VC doesn't have boutiques in North America though... Alex, any plans you know of?

not aware of any projects of opening boutiques in the US (nt)
01/31/2008 - 09:36

e

Thoughts............
01/31/2008 - 13:59

Some of these special editions, I think are really overdone !

Especially OS, dangerosly close to Breitling and it's comrades......

Personally I'm afraid of watches where too many colours are involved,

and too much engraving

But the plain Patrimony without seconds and date,

is already a classic

Doc

Thanks for this summary Alex....
01/31/2008 - 16:27

...nothing to say, all are so beautiful ...the Cortina's BiRetro, the Germany/Austria Patrimony with this marvelous irisced black dial like I love it...the Overseas LE for USA ...

Re: Thoughts on special pieces made for specific markets? VC 2007 Overview
01/31/2008 - 16:38

My favorite of the lot is of course the Contemporaine manual wind boutique edition.  A very classy rendition of an already classic design!!

I think LE's are here to stay whether you like it or not.  It is a good way to create and keep your attention to the brand. 

Since we've been getting an LE every year in Japan, it is something to look forward to every year (I thought the 2007 commemorative OS models were very nice).

It is also a good chance to test the waters so to speak. As can be seen in the main post, the dial of the US LE Overseas is very similar to its Japan LE siblings released earlier. 

The basic layout for the Traditionelle automatic can be found in the "Heritage" 2006 Japanese LE which uses the new VC in-house automatic although without the date window.

The Taiwan LE is a dead ringer for the more sedate 2005 Japan LE.

Of course this very, very limited model still takes the cake, but Fred takes much of the credit for it.

Les Masques "Teaser"...I think with Basel and SIHH just around the corner, this is again becoming a timely model.

Cheers!

kazumi

HÉRITAGE
01/31/2008 - 18:10

The caliber that is driving part of the watch put in the case with 38mm with a simple 18K pink Gold or white gold is up to the minute automatic rolling caliber Cal.2455.

This is an improvement version of the automatic rolling caliber that the Vashuron constantan developed and manufactured putting years for the the 250th anniversary of founding announced 2years ago model.

"Geneva seal" that is the stamp that proves the severest perfection in the field of a high-level watches as proof of a remarkable quality is carved for this caliber. 

                                                                                     Ref 87170   WG&PG

                   

                                                                           Special retailre model.

                   

                   

               

               

                    

Thank you.

WOW the RG/black dial model is just awsome!! Thanks for sharing (nt)
01/31/2008 - 18:35

e

For me, it's just marketing!
02/01/2008 - 22:20

Some models are very attractive, and if they want to do it under LE, I think this should be done for everybody, and not especially go to a Boutique, or elsewhere...