Vacheron Constantin: an Internet Superstar

A market research group has published a comparison of internet interest in the various luxury watch brands based on worldwide search engine queries, with some interesting results:

 an Internet Superstar

 an Internet Superstar


The Richemont Group overall appears to have sustained positive interest, but others are not doing so well...


 an Internet Superstar

Re: Vacheron Constantin: an Internet Superstar
07/22/2014 - 01:48

Thank you for this information, in a remarkably easily digestible format.  (I couldn't help but notice that Rolex doesn't make an appearance until the last bar graph, making me wonder how its growth might have placed in the 2012-2013 period.)  I was gratified to see Vacheron Constantin has healthy growth.

Thanks Dean, interesting stuff
07/22/2014 - 14:20

I'm going to have to get the magazine to dig into the details on the metrics used for these charts.

I see Y/Y growth, but is it in terms of the number of search queries? Hits on company sites? Other?

I use DuckDuckGo as my search engine, because it supposedly does not track my searches.

BR, Dan

Thanks for sharing.
07/22/2014 - 15:27
It's interesting to see how Panerai is performing. Could it be an indication of that people have become tired of the brand already? Concerning Audemars Piguet I'm surprised to see that it appears that they have problems. I have personally thought for a long time that the Royal Oak line is a problem for AP because it's overshadowing the rest of their production. Sometimes we talk here at THL about the second hand prices for VC. What I see from AP's second hand prices then VC is doing great. From AP secondhand you can get perpeptual calendars, minute repeaters and tourbillions for very low prices as long as you stay away from Royal Oak models. Cheers Kent.  
Interesting Stats...
07/22/2014 - 16:35

However one interprets the figures it is good to see Vacheron Constantin in a healthy position on the leaderboard.

Thanks Dean for catching the World Watch report. Good work!