Vacheron Constantin wins two new awards

Franch watch magazine La Revue des Montres' annual awards were held on December 5 in Paris where Vacheron Constantin was awarded two prizes:

Best mens watch : Chronometre Royal 1907

The toughest category as there were over 30 watches nominated

Vacheron Constantin wins two new awards

Best Communications Campaign: 250 years of Uninterupted History

Vacheron Constantin wins two new awards

For an interesting thread on this add campaign see link below

Congratulations Vacheron Constantin!
12/11/2007 - 13:40

I have to say this add campaign was really unbeatable... anyway, who else can boast such a long history of uninterupted watch production? I really believe this communication strategy perfectly draws the attention of new customers to the VC brand and its products/watches as well as strengthens the bond VC aficionados have towards their favorite watchmaker...

Chronometre Royal, not my favorite of all VC creations, but I take my bow... History and design behind it really smashes the competition away...

Keep up the great job, VC

PS. What agency developed this add campaign?

Two well-deserved awards!
12/11/2007 - 14:32

It seems VC approaches marketing the same way as watch production: it doesn't do a lot of it, but it sure does it well.

Congrats to VC! Keep up the good work!
12/11/2007 - 15:58

Do better when possible, and this is always possible....and in the end, the effort will not go unnoticed.

Congratulations to everyone at VC, and thanks for the heads up, Alex.



Re: Vacheron Constantin wins two new awards
12/11/2007 - 16:25

Well done!

And after a century of evolutive Chronomètre Royal, it deserves it.

VC deserves it!
12/11/2007 - 16:52

I especially like their advertising campaign. It shows how far VC has been...

Re: Vacheron Constantin wins two new awards
12/11/2007 - 18:34

Hear, hear!  I'll drink to that!

Waiter, some Veuve Cliquot, s'il vous plait... et un verre pour pour tout le monde.

Well Done!


Bravo VC!
12/12/2007 - 06:04


Thanks for sharing the information.  The awards are very impressive on both accounts.


Thanks Alex!
12/12/2007 - 12:51

Wonderful reading


12/12/2007 - 16:53

well deserved!  Although I am surprised VC won an award for marketing... which has always been VC's weakness compared to other manufactures or brands