Vacheron Constantin wins two new awards

Franch watch magazine La Revue des Montres' annual awards were held on December 5 in Paris where Vacheron Constantin was awarded two prizes:

Best mens watch : Chronometre Royal 1907

The toughest category as there were over 30 watches nominated

Vacheron Constantin wins two new awards

Best Communications Campaign: 250 years of Uninterupted History

Vacheron Constantin wins two new awards

For an interesting thread on this add campaign see link below

http://www.thehourlounge.com/index.php?module=Thread&action=view&threadid=2047&id=2047

Congratulations Vacheron Constantin!
12/11/2007 - 13:40

I have to say this add campaign was really unbeatable... anyway, who else can boast such a long history of uninterupted watch production? I really believe this communication strategy perfectly draws the attention of new customers to the VC brand and its products/watches as well as strengthens the bond VC aficionados have towards their favorite watchmaker...

Chronometre Royal, not my favorite of all VC creations, but I take my bow... History and design behind it really smashes the competition away...

Keep up the great job, VC

PS. What agency developed this add campaign?

Two well-deserved awards!
12/11/2007 - 14:32

It seems VC approaches marketing the same way as watch production: it doesn't do a lot of it, but it sure does it well.

Congrats to VC! Keep up the good work!
12/11/2007 - 15:58

Do better when possible, and this is always possible....and in the end, the effort will not go unnoticed.

Congratulations to everyone at VC, and thanks for the heads up, Alex.

Cheers

kazumi

Re: Vacheron Constantin wins two new awards
12/11/2007 - 16:25

Well done!

And after a century of evolutive Chronomètre Royal, it deserves it.

VC deserves it!
12/11/2007 - 16:52

I especially like their advertising campaign. It shows how far VC has been...

Re: Vacheron Constantin wins two new awards
12/11/2007 - 18:34

Hear, hear!  I'll drink to that!

Waiter, some Veuve Cliquot, s'il vous plait... et un verre pour pour tout le monde.

Well Done!

Joseph

Bravo VC!
12/12/2007 - 06:04

Alex,

Thanks for sharing the information.  The awards are very impressive on both accounts.

Jim

Thanks Alex!
12/12/2007 - 12:51

Wonderful reading

Doc

excellent
12/12/2007 - 16:53

well deserved!  Although I am surprised VC won an award for marketing... which has always been VC's weakness compared to other manufactures or brands