VC advertising campaign...

I have noticed that the VC Patrimony Contemporaine QP is featuring in a lot of VC print ads recently.
Is there a reason for this?

kk
08/15/2012 - 11:11
08/15/2012 - 13:47
JB
08/15/2012 - 21:58
08/15/2012 - 23:46
JB
08/16/2012 - 02:04
kk
08/16/2012 - 22:22
No specific reason :-)
08/15/2012 - 13:47
.
Because it's a kickass watch! It's fairly new to the collection.
08/15/2012 - 18:32
It shows well and even though it is hard to get it's a great "halo" piece to represent VC. Just my opinion.
Excuse my ignorence...
08/15/2012 - 21:58
What does "halo" piece mean? JB
Halo Effect
08/15/2012 - 23:46
Its a behavioral psychology term, where some characteristic that is valued is transposed onto the entire person.  We often see that in sports where athletes are assumed to be of good character (LOL) because they can throw a ball really well angel.  Probably the basis of most marketing as well, such as having the Packard watch cast a halo effect upon the entire VC production.
Thanks, Dean
08/16/2012 - 02:04
As Spock would say: "Fascinating"
Thanks
08/16/2012 - 22:22
Thank you for your responses. It is a beautiful watch, and one that I have had the Privelege of trying on. Also it is so rare. It is a great halo for the brand.