VC Boutique Singapore closed down.

Just got back from Singapore and I saw there was no more VC boutique where it had been al these past few years...
Maybe it didn't do too well...For a fact, it opened in one of the most expensive malls in Singapore (Ochard Road).
My understanding was that the mall was being renovated and VC wanted
08/18/2008 - 17:41

to find another location.

Nope Alex, it already changed to another store.
08/18/2008 - 17:53

And Sincere Watch (who co-owns the boutique with VC) now has a special VC window (it didn't have one before that as the boutique was just 3 stores away from Sincere).  AP didn't dare to open its boutique in the same mall (Takashimaya Ngee An City where VC opened its boutique) according to Oliviero Bottineli, as the purpose of its boutique was to let people learn more about the brand & its products (hence not focusing heavily on sales), it was because the rental rate there is VERY expensive. Well good luck to VC on its future new location.

VC seemed to have found a new partner
08/18/2008 - 17:53
It moved to other shopping centre. Please refer to my post for pictures.click here to see the post I was also surprised to know there was no VC boutique in Takashimaya Shopoing Centre, but lucky enough to find a new one under Cortina Watch management.
The rental market for retail space in Singapore
08/19/2008 - 01:55
is just crazy as the rates seem to be spiraling upwards without any end in sight.  The new developments on Orchard Road, such as Ion, are commanding top dollars and there will soon be the new Integrated Resorts/Casinos at Marina Bay and on Sentosa to add even more prime retail space. While it is unfortunate that the boutique at Ngee Ann City is no longer open, I am confident that VC will be back with something better than ever.  Remember, we are talking about VC and they know how to do things only one way, the best way.   I am looking forward to seeing what the VC team has planned for their fans in the future. Cheers, Duncan
Yes, correct Duncan. (nt)
08/19/2008 - 05:53
.
I am surprised it happened
08/19/2008 - 09:52
I don't think a boutique has to close down in every case because the sale is bad.  I have noticed some boutiques in KLCC twin towers (where the rental is the highest in Malaysia) are not doing well at all but they remian open for years. I am more inclined to believe that the big brand with huge advertising budget is capable of funding their boutiques since it is within their budget.  VC should have no problem with that. Well, only David Heng of VC knows best. Regards Ling
Re: I am surprised it happened
08/19/2008 - 12:16
Ling, I believe that a major reason was that the landlord wanted to place more emphasis on fashion brands and I believe the new tenant of the space is Berluti, an LVMH company.  The rising rents are just a current reality and not necessarily the reason for the closing of the boutique. Anyway, I am confident that VC will be back and better than ever. Duncan