VC catalog printed in Switzerland 76.

This rather odd description is to indicate that the catalog can be the one for the products from 1976 or that it is actually the catalog for 1977. This procedure seems to be used both by AP and VC so it can be quite difficult to find out what year a catalog is actually representing. If I had the pricelist this might have been a different case. I have four catalogs from VC and AP from the seventies, and considering that they are actually selling instruments for "measuring time", then - seen from a historical point of view - it appears as though a year more or less doesn't matter.
 
It was in the middle of the quarts crisis and there didn't seem to be any light at the end of the tunnel in the middle of the seventies for the survival of the mechanical watch.

The first thing one will notice when running through the catalog is the absence of watches with complications.
The solutions seem to be that the high end companies (PP, AP and VC) choose to use a lot of gold bracelets and diamonds to stand out from the cheap quarts watches ( funnily enough they didn't seem to use Platinum that much if at all ). 
The good news is that many of the movements that Vacheron Constantin chose to use in the mid seventies are still superb. At their best they used 1003/1 Geneva Seal. 1120 automatic, Geneva Seal. 1121 automatic Geneva seal, 1003 skeleton version. Otherwise we have the 1096 automatic, 1014 and 1014/1, 1050-B, and I presume that 1052 is also represented all though I'm not certain. To the best of my knowledge none of these calibers has the Geneva Seal. There does not seem to be any watches with quarts movement. The procedure for VC is that they use to write "Quarts" on the dial as they do with "Automatic", so in general it should be easy to see.

We are in a transition period regarding the name of the company. This means that we can find two different signatures on the dials. "Vacheron Constantin" and "Vacheron & Constantin". The “&” is removed from 1974. Besides that, they offer several watches without any signature on the dial.

When searching for a ref number you can be quite certain that the one you might find will have some alterations from the one in the catalog.
Often the same ref number can be found with and without: The Maltese cross as a logo on the dial and the crown, different sorts of dial material, different hour numbers and markings ( gold indices or diamonds ), the crown can have a cabochon sapphire. It's fantastic to see the wealth of changes that Vacheron Constantin makes on the same watch (ref number).

Regarding watches with complications the seventies were rather boring. The catalogs I have from PP and AP show the same kind of watches (time only with a date or a skeleton movement). AP has a very complicated pocket watch, but it looks like it is a model from the sixties you could order. Maybe some of the AP people here at THL know more?. PP has a ref 3448 (perpetual calendar) produced from 1962-1982 and it looks a lot like a watch from the sixties and has nothing to do with the style in the seventies.  It is shown in a catalog from 1978 but is not in two other catalogs from PP from the seventies I have in my possession.
 
I hope that you will enjoy this catalog representing watches that could almost be said to be the opposite of what is the style of watches made today. 

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.

VC catalog printed in Switzerland 76.



Re: VC catalog printed in Switzerland 76.
08/14/2013 - 04:32
Thanks for posting this catalog. It is very interesting to see a catalog of from this period, indeed. I only have catalogs from about 2000 on thus far. There are at least a couple of skeletonized movement watches in this catalog. I find pp. 8-9 very, very interesting. Best, Robert
Re: Re: VC catalog printed in Switzerland 76.
08/14/2013 - 10:05
I was thinking about you when I posted page 8-9 smiley
Could someone tell me the movement used in the timepiece
08/14/2013 - 08:05
Which is on page 12 third from the left? My mom has that one.
Re: Could someone tell me the movement used in the timepiece
08/14/2013 - 10:14
Ref 43005 = cal 1120. I believe it is a gents watch. You better have atalk with your mom and convince her about that the watch belong on your wrist wink
KBS, her watch is the same shape and very intricate
08/14/2013 - 13:08
gold work, as in the catalogue. And it has a manual wind movement, not automatic. Also it was bought at Tuerler, the famous Zurich boutique, and has Tuerler written on the dial.  If it was a man's watch, I would have whacked it long time ago as I have done with my Dad's watches. :-)  But unfortunately hers is a ladies timepiece. :-(
Re: KBS, her watch is the same shape and very intricate
08/14/2013 - 13:47
I have seen another "ref" number with cal 1003/1 that looks a lot like ref 43005. Could that be the model your mother owns? I do not believe that VC would change a movement in a specific "ref" number. Impressive watch collecting family you belong to yes. I had to start my collection from scratch crying
KBS! Thanks for your post. That very well could be the one she
08/14/2013 - 14:38
Has. I own two VC's. A circa 90's Patrimony ultra thin with calibre 1003 and a Patrimony Traditionelle small seconds in pg with calibre 4400. Love them both.
Re: VC catalog printed in Switzerland 76.
08/14/2013 - 09:54
Some of these watches look like watches from a catalog I had from the mid 1980's. In the 80's catalog, from what I remember, there were some Vacherons with quartz movements, I'd say about 35% had quartz movements.
Re: Re: VC catalog printed in Switzerland 76.
08/14/2013 - 10:21
You are quite right about the eighties and the quartz movement. I have a catalog from the eighties and as you are saying quartz movements are certainly represented there. However as far as I can tell the situation seem different for VC in the mid seventies. Maybe Alex can enlighten us about when VC started to use the quarts movement ? 
I always thought that I was biaised against 70s designs in watches but
08/14/2013 - 13:51
there are a few here I actually like: the 44014 and the Chronometre Royal. Thanks for sharing, putting this in Recommended Threadswink
Thanks Alex.
08/15/2013 - 15:56
Is it just me or is there some similarities in the case shape between the CR from 1975 and the Nautilus from 1976? Could it be the same designer? Nice choice the 44014.   Best wishes Kent  
Thanks for sharing
08/14/2013 - 17:59
both your photos and analysis smiley.  Amazing variety of case shapes!
Thanks Dean.
08/15/2013 - 15:37
 I agree there is a lot of interesting case shapes. One of my favorites is page 19 Ref 33012. This post  was inspired by another THL members request. The post in mention is from 23 november 2011. It ends like this:   PLEASE, if anyone has similar period catalogs, do post them!  Use a descriptive title so we can easily search it out later too yes     I think that guy is doing a great job and finally somebody is listening and acting upon it......smiley  
Kent, you are a great example
08/15/2013 - 22:38
as someone who gives back to THL yes
Thanks KBS, very interesting post
08/15/2013 - 00:44
Love to see the vintage marketing materials. My favourite is actually the lady's model on page 1 (for the men, the CR is my favourite). Cheers,  Francois
Thanks Francois.
08/15/2013 - 15:46
You are right the first one is a beauty. I think that  ref 18733 on page 15 is very nice to. Regarding the CR model it might be worth checking the cal 1096. It is not a glorious moment for an "automatic movement" from VC. That is the reason I don't have this CR model in my collection.   Best wishes kent
Light at the end of the tunnel?....
08/16/2013 - 12:46
Kent - thank you for a most interesting feature. Be assured, I enjoy and invariably learn alot from your despatches. With your commitment and interest I'm guaranteed light at the end of the tunnel! Keep up your excellent work - it's appreciated. Good wishes Tony
Thanks Tony,
08/16/2013 - 22:57
For your more than kind words. I do indeed have the "commitment and interest" in the world of Vacheron Constantin (my wife is ready to kill me)  and if sometimes my words make just a little bit of sense also, then I'm pleased. Didn't you once as your "Favorit Saying" have a sentence like this "Don't tell me  - show me"? If it was you then that sentence actually made me want to try to see if I could take some good photos and try to put some of my thoughts down on paper instead of just hiding away from THL.   Best wishes kent
'Don't tell me, show me!'...
08/16/2013 - 23:58
Kent - you're spot-on!  You demonstrate that quality perfectly. Thank you again and have a super weekend relaxingwink... Take care Tony
Thanks for sharing...
08/17/2013 - 09:40
I was born in 76' so I really enjoyed looking at the catalog.
Thanks Hamish.
08/18/2013 - 22:13
I'm glad to hear you enjoyed the 1976 catalog. There is more to come, in a month or so I will post a catalog printed in 1966 smiley Best wishes Kent