Revolution agazine recently published its 2007 awards and the Vacheron Constantin Métiers d'Art "Les Masques" wins the Best Achievement in Watch Design award.
Here is the text printed in Revolution (Issue 13 Asia)
When we first laid eyes on Les Masques, we had to check ourselves that we hadn't inadvertenly entered some alternative universe. Then as the shock cleared, we began to understand the depth of ingenuity represented by these tremendous, daring timepieces. Les Masques merges sculpture with timekeeping in a way that is incredibly innovative, yet follows a path that is uniquely different from the rest of the Swiss watch industry. C'mon, which other brand would have selected primitive masks from the renowned Barbier-Muller Museum, then merge them with a digital complication initially used in its traditionalist Metiers d'Art watches created for the brand's 250th anniversary? Which other brand would have developed an all-new laser engraving thechnology to accurately replicate these masks, then activate its artisans to transpose all the marks left by the tools on the originals onto their miniature counterparts? What is refreshing to see is that, while much of the industry is now gearing up to emulate Richard Mille and Audemars Piguet, Vacheron Constantin has emerged as one of the creative forces in high watchmaking by following a different path. Les Masques is a statement piece, it is meant to annoounce that the hallowed walls of Vacheron Constantin now resonate with new energy. Best of all, Les Masques reconnects us with one of the fundamental facets of watchmaking: to create art that unites us with human culture.
Text copyright Revolution Press 2008