Very Shagadelic, baby, yeah!!

To quote one of Britain's most famous secret agents...
Very Shagadelic, baby, yeah!!

... a few months ago, walking down Old Bond Street I saw this:
Very Shagadelic, baby, yeah!!

And since then I had been anxiously awaiting the opening of London's new VC boutique...
Well, I am happy to let my fellow Loungers know that it is now open for business!

Nikki and Celine from VC's UK marketing team (that a few of us know quite well by now) were kind enough to invite me for a little visit of the place. I also had the pleasure of meeting Cornelius Mihedji, the Boutique Director, and his team, who were very kind, knowledgeable, and made me feel like 'one of the family'. 

I should have taken pictures of the place - the team did an amazing job keeping the 'VC look', but adding a few details to make it more 'British'. I was most impressed with the VIP salon built in the lower groud floor.

Whilst I was getting the tour, the Boutique watchmaker Celine changed the grey strap of my tantalum QdI with a brown one:
Very Shagadelic, baby, yeah!!
I prefer the grey strap, but it is good to mix it up from time to time, and I really like this combo as well.

I was wondering why the London boutique had not received as much fanfare as the Paris and New York boutique openings, and I got the answer today: the shop is open for business, but it is a 'soft opening', and the full launch will happen a little bit later this fall.

And now, for the 'Shagadelic' part of the post...
For every new Boutique, there must be... a Special Boutique Edition watchyes
For London, the Boutique watch is an exquisite automatique Patrimony Traditionelle - in a 41mm case - with a spectacular guilloche dial.

I only took one picture, I should have taken a lot more - now I have an excuse to go back... I did promise Nikki and Cornelius not to share the picture, but Alex told me to go ahead, so here it is:

Very Shagadelic, baby, yeah!!  

It is really a stunning piece. For me the size is perfect, and the burgundy-brown strap compliments very well the RG case. 

But the guilloche dial is really what sets this watch apart from the standard PT model: the guilloche is rather pronounced, and really makes the dial come to life in the light; whilst retaining the 'simple' look, it does add another level of complexity; and, as you can see on the photo, the hour markers seem to 'float' over the dial... The pattern is supposed to represent "what the British flag looks like in the wind" to quote Cornelius

I just wish that it was coming with the 4400... (I didn't take any pictures, but the watch is powered by the Caliber 1120)

This watch is now on my wish listheart

So, thanks to the whole VC UK team for the invite, and congrats on a job well done!
Very Shagadelic, baby, yeah!!


07/15/2013 - 23:03
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07/16/2013 - 14:17
07/16/2013 - 18:25
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07/16/2013 - 18:42
07/21/2013 - 01:04
07/16/2013 - 21:43
Very fun and informative post Francois! I really
07/15/2013 - 22:54
like the London Boutique edition and can't wait to see that guilloche in the sunlight, must be amazing. Please take more pictures when possible. This one has zoomed up on my must have list.  Thanks and best to all, Tim
thanks Tim, will try to get more shots in the coming days (nt)
07/16/2013 - 14:10
Very nice, Francois!
07/15/2013 - 23:03
Next time you're there, take some pics of the Boutique too. BTW the guilloché pattern on the watch, matches your shirt laugh Regards, Joseph
Re: Very nice, Francois!
07/16/2013 - 14:13
Good attention to details, Joseph - indeed, my shirt does match the guilloche pattern!surprise A shirt that represents "the British flag flying into the wind" - surely it must be a signwink
Re: Very Shagadelic, baby, yeah!!
07/16/2013 - 00:24
Thanks for the heads up. I've been waiting for the London  boutique to open for ages, I heard from a VC rep a few months ago that it would be end of summer. I had been expecting an official announcement on the forum with trumpets declaring the opening launch event! But I guess as you say it's in soft launch mode. Looking forward to the actual official opening. I hope they have more boutique editions!
there might be another surprise...
07/16/2013 - 14:14 least I'm hoping!
07/16/2013 - 00:59
Thanks Francois I am looking forward to seeing more photos!
will do :-) (nt)
07/16/2013 - 14:17
i salute ....what a handsome watch
07/16/2013 - 11:35
Now that's a 'money shot'! :-) (nt)
07/16/2013 - 14:15
oh do behave! And more scans of the London piece and boutique
07/16/2013 - 12:18
Thanks for the write up François, I like the brown strap on your QDI looks good yes Here are some more scans of the boutique and the Patrimony Traditionnelle whicjh i find lovely, the gulloche dial is droolsomecheeky The boutique which is located at 37 Old Bond Street is on two levels with a great area downstars perfect for The Hour club events!
Thanks Alex for the additional shots...
07/16/2013 - 14:17
those are good pictures of the Boutique!
Re: oh do behave! And more scans of the London piece and boutique
07/18/2013 - 19:41
So thin!
Love the new look on your QDI!
07/16/2013 - 18:25
And the London Boutique watch is good looking too. Bill
Thanks Bill!
07/21/2013 - 01:00
I'm loving it more every day... Looking forward to seeing the next VC that will be gracing your wrist :-)
Thank you, Francois
07/16/2013 - 18:42
 The opening of a new VC Boutique is always exciting.  Thanks for sharing this with us. The brown strap on your QDI looks terrific, by the way.  Nice change up. I wonder why you wish for a cal. 4400 in this Patrimony Traditionelle, unless you were hoping for a seconds sub dial.  The 1120 is so nice and the 4400 is already in quite a few other watches, including some in the PT line.  I love both calibers, so I would be happy with either.  Although, I already have a cal. 4400-equipped watch, and I am yearning for an 1120 in a VC watch.  All best, Robert
Hey Robert
07/21/2013 - 01:04
thanks for the comments on the QdI... Re the 4400, this is of course very subjective, but I find the 4400 to be one of the nicest (simple) movements VC has produced. Ever since reading Alex's article on the movement, I have wanted to own a VC powered by the movement. As you say, the 1120 is very nice, but for me having the 4400 would have been an extra reason to get the watch.
Thanks for the photos.
07/16/2013 - 21:43
I would tend to a blue strap even light blue to go with tantalum smiley For the special edition it lookks awesome, VC has a long tradition of guillochage and this one looks stunning ! cheers Francois
I'm with you on the blue strap and the tantalum
07/21/2013 - 01:06
but since I'm already using blue for the 47212, I wanted to have another color...  Cheers,  Francois
Why does London get only one special edition whereas...
07/17/2013 - 10:36
...Paris gets four plus the MDA Dance Series? Or will there be more for London? I like the London boutique edition more than the standard edition.
Because Paris is a cooler city ;-)
07/17/2013 - 11:55
Ok Ok as an ex Parisian I couldn't hold back :-) there will be other
07/17/2013 - 11:56
pieces for London as well
Paris is a lovely city. No doubt. So is London, but I...
07/17/2013 - 17:33
...prefer Paris.  The dials in the Paris boutique edition look great on the Grand Complication and Chronograph, but not so much on the Traditionelle Small Seconds.  In the London boutique, the dial looks great on the Traditionelle self-winding, perhaps better than the standard version.  How about this dial on the Traditionelle small seconds as well ?
I prefer London ;-p (nt)
07/21/2013 - 01:07