Why is the 4737 referred to as Cioccolatone but not the 4657

Dear Loungers, I have learnt so much from all you. My curiosity and fondness for VC keeps expanding :). This is my second post and it is yet another question. This time about ref 4657. From my understanding this reference is from the 50s and it has very similar appearance to a rolex (both the look and dimension which is 30.5mm not including lugs and crown, kind of squarish). That particular rolex from that era is referred to as Cioccolatone, while the 4657 is however referred to as "tank" (which is also kind of about right). But then later VC released a ref. 4737 which is much larger at 35mm and arguably even more beautiful (although personally I preferred the 4657). Does anyone know the history of this? Truly appreciate your sharing of knowledge. May it be a great Horse ride for all this year, EV
Re: Why is the 4737 referred to as Cioccolatone but not the 4657
01/11/2014 - 16:57
I am trying to post some pictures of all the watches above not sure if it will work via mobile phone or not
Here is a past thread on the Cioccolatone
01/11/2014 - 18:47
Check this thread: Historiques Toledo 1952.  The reason that the Ref. 4657 was nicknamed Tank rather than Cioccolatone is that is doesn't have the same case shape!
Picture of 4657
01/11/2014 - 19:05
Antiquorum photo
Re: Picture of 4657
01/11/2014 - 23:48
Thanks Dean for the link to such a passionate story on the renewed modern version of VC Cioccolatone. Also thanks for posting the picture of 4657. What I am trying to figure out is the 4657 resembles more to http://www.collectingwatches.com/en/mondani-blog/750-the-word-of-the-day-cioccolatone.html The rolex found in this link which started production in 1946. Dimension wise, the 4657 is also almost the same as the rolex at 30.5 x 30.5 where as the 4737 is bigger at 35 x 35 mm. Could the 4657 VC have any connection to this particular rolex (which coincidentally has a ref. no. Of 4645). And why was the name Cioccolatone given to the later 4737 when the preceding 4657 seem to have a rolex predecessor that already went by the alias. I guess if any lounger would have some insights into this it is probably you. Thanks once again Dean.
Just one more question to you to tap your knowledge Dean
01/12/2014 - 10:35
I changed the subject of the response just in case. . The question is actually in the thread above this one re: picture of 4657. Again, I think if anyone may have knowledge of that it is probably you (or may be Alex). Thanks, eric
"Cioccolatone" was not official, Eric
01/12/2014 - 18:27
It was a nickname apparently given to the V&C shape by Italian watch collectors and became part of it's history.  Why the name was also applied to a different shape by a different maker is part of the mystery of watch collecting, but it wasn't a V&C factory-assigned name.  Perhaps we have to blame a lack of creativity on the part of the WIS community blush.  You'll find several other examples of nicknames that have now become the recognized descriptors for certain models; Ref. 6782 "Thunderbird" is a name shared with Rolex, and known to have been copied from their earlier model.  "Batman" is pretty familiar to us, and I'm sure many more nicknames come to mind.  LOL, perhaps even "Linen Bezel" we've coined here at the Lounge has now become associated with the Ref. 6394.  Hope this helps, and thanks for bring up this interesting Rolex namesake!
Re: "Cioccolatone" was not official, Eric
01/13/2014 - 03:37
That makes sense, thanks Dean!