Having spend a little bit of time on the Lounge, there seems to be the recurring topic of VC pieces being undervalued compared to Patek Philippe (a point I do agree with...). One might say even that sometimes it feels like we Loungers have somewhat of an inferiority complex towards the “Undisputed PP King” (guys, don't take this the wrong way...)
Last time this was discussed was a few days ago, when a few voiced their pleasure at VC prices increasing in the recent November auctions.
Which makes me wonder, what is the best outcome for us: VC brand recognition staying where it is or equalling – if not exceeding – PP’s reputation?
1) VC brand value increasingObviously, with brand recognition comes price increase. And so on one hand, for all VC owners (and I am about to become one), it is always good news to hear that what we hold is increasing in value and is more in demand (even if we don’t want to sell it).
On a pure theoretical level, it is also very satisfying when proper recognition is given. This is ultimately down to personal taste, but in my opinion VC deserves much more credit than PP – I prefer by a mile their timepieces to the “industry leader”...
So there are definitely positives to having VC brand value increasing (there might be more, but for me these are the 2 obvious ones).
2) VC brand value remaining at its current level
Same argument can be made for VC as when one is in the housing market: it is good when the price of one’s house is going up, but if that person is looking to move to a bigger house, then ultimately it is better for him if the market is crashing (ends up with more money in his pockets…). And so if one is planning to increase the size of its VC collection and acquire further models, isn’t a GOOD thing if the price of the VC pieces in the auctions remain much lower than PP’s? . And this is especially true if we do not want to sell our current VCs…
And it is not like VC’s name is being dragged in the dirt – it is always mentioned in the Top3, and many will say it is The clear no2… Is that such a bad position to be in?
I might be missing some pieces of the puzzle, but I think that if I could choose, I would select Option 2.
I am young and I want to buy lotza VCs… And so I am happy for VC to remain “our little secret” and keep its disappointing no2 position– as long of course as this doesn’t impact the quality of the work of VC over the long term…
Anyway, this is my 2cents on a question I have been asking myself recently...