WORDS OF WISDOM, Circa 1870 - and nothing has changed!


"There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person's prey.
It is unwise to pay too much, but it is also unwise to pay too little.
When you pay too much, you lose a little money, that is all.
When you pay too little, you sometimes lose everything because the thing you bought is incapable of doing the thing you bought it to do.
The common law of business balance prohibits paying a little and getting a lot...
It can't be done.
If you deal with the lowest bidder it is well to add something for the risk you run.
And if you do that you will have enough to pay for something better".

Professor John Ruskin 1819 - 1900

I have shared the above quotation with hundreds of business delegates at sales and marketing meetings.

Delighted to share it once again.
Good hunting!
soooo true, however what the current crisis has taught us re the watch
02/03/2010 - 17:58
industry is that you can pay alot and get little other than a huge hype
"Unto This Last".. and other fare
02/05/2010 - 00:46
Some of Ruskin is good:- 1. Provide for the Nation 2. Collaborate 3. Be honest 4. Lead 5. Create Wealth (and conversely, avoid 'illth') But... some of Ruskin has not stood the test of time (his counsel was perhaps of attaining perfection.... ? and thus is criticised as platitudinous, overly-sentimental and impractical). e.g. he was anti competition, but time has shown us that competition has actually enriched and improved global society... more than we would generally say for Monopolies... he also insisted that wages should be fixed.. ummm, not so sure! But what I do like, in particular, is his definition of a rich man, and to my point in this reply to your post. Rich, in its widest definition of course, not purely financial... A rich man exerts "the widest helpful influence, both personal, and by means of his possessions, over the lives of others". If that isn't an invite for those that can to spend loads of cash on luxury timepieces, and help keep the high end mechanical watch making industry alive and well.... it comes very close!